Infomedia is excited to showcase our suite of intelligent, data-driven aftersales solutions at NADA 2025.
Our products are powered by genuine VIN-specific OEM data, providing reliable, precise information that helps dealerships and automakers enhance service efficiency, deliver exceptional customer experiences, and drive aftersales revenue growth.
Infomedia has been leading global supplier of software and data solutions to the automotive aftersales sector for over 30 years. We started out in Sydney, Australia, and have since grown into a global company with offices in Melbourne, the UK, Germany, and the US.
Just like tech giants have transformed industries by harnessing the power of data, we’re doing the same for automotive aftersales.
We bring together essential customer and vehicle data for OEMs and automotive retailers to create smarter, more connected aftersales solutions for your Parts & Service Teams. Our technology helps improve the aftersales customer experience, boost workshop efficiency, and, most importantly, accelerate revenue growth.
And let’s not forget our favorite team member—Kevin the koala, our friendly mascot who keeps our Aussie roots front and center.
Microcat EPC gives your Parts & Service teams everything they need to work smarter and faster. Powered by VIN-specific OEM parts and labor data, it takes the guesswork out of finding and selling the right parts. Add in service and repair info, inventory updates, and accurate parts pricing and you’ve got a system that makes parts sales simpler, faster and easier than ever before.
Microcat Pro helps you find and sell the right part, no matter where you are. With VIN-specific searches and VIN scanning technology, it’s never been easier to pinpoint the exact part you need. With Technicians reporting that they can save up to five hours per week by having access to an EPC in their service bay, Microcat Pro bridges the gap between your parts and service teams.
Microcat EPC and Pro are designed to be fast, easy, and intuitive. The modern interface and powerful global search tools make finding parts a breeze, whether you’re searching by VIN, catalog, or keyword. Clear, detailed images help you quickly identify the right part, while the simple layout keeps your team focused and efficient.
Superservice is designed to make aftersales operations smarter and more efficient by using accurate, OEM VIN-specific data at every stage of the service process. From booking an appointment to completing a repair, Superservice presents accurate & price-transparent information, giving customers a smoother and more trustworthy experience, whilst greatly increasing workshop efficiency.
Superservice brings the power of precise OEM data into every part of the service journey. With Superservice Connect, customers can book service appointments online with confidence, knowing they are being advised exactly what their vehicle needs next, with full price-transparency.
Superservice Menus uses VIN-specific data to provide clear and accurate pricing, so Service Advisors can create customer-ready quotes in just three clicks. During inspections, Superservice Triage guides technicians with step-by-step OEM-backed process for the correct service interval, ensuring accurate results, uncovering opportunities for additional services, and boosting revenue.
Finally, useful integrations such as WhatsApp and Stripe make it easy for customers to stay informed, approve work, and pay securely online, making their overall experience convenient and hassle-free.
The new Analytics module gives dealerships valuable insights using workshop performance data, helping track technician productivity, upsell success, and more.
With this data, dealers can make smarter decisions to improve operations, deliver better customer experiences, and grow their business.
By using OEM data every step of the way, Superservice helps dealerships work more efficiently, earn customer trust, and drive long-term success.
SimplePart provides an intuitive eCommerce platform for dealerships and OEMs to expand their digital footprint and boost parts and accessories sales.
Parts and accessories customers are already shopping for genuine parts online—and dealers across the country are capturing those sales.
Selling parts and accessories online shouldn't take more work for your parts counter: SimplePart is your key to dominating your eCommerce market.
Powered by genuine OEM data, SimplePart enhances the online shopping experience by giving customers the assurance that they're purchasing precisely what they need for their specific vehicle.
This data-driven approach allows owners of new vehicles to confidently shop for accessories within an on-brand eCommerce environment. Additionally, it enables dealers to connect with broader audiences, including owners of older vehicles, opening new opportunities to drive parts sales and grow their business online.
SimplePart’s product features enable users to sell parts and accessories without the added work or hassle. From the SimplePart Control Panel acting as the all-in-one powerhouse for day-to-day store management to the Product Questions Module that connects users with their customers at key points in the buying process—SimplePart's solutions transform dealers’ bottom line.
Infodrive is a cutting-edge data platform that centralizes, cleanses, and enriches data from across the automotive technology ecosystem. Infodrive then enables OEMs and dealerships to turn their data challenges into customer-centric marketing strategies and analyse performance for smarter decision-making.
Infodrive consolidates data from various sources across the automotive ecosystem, bringing together service records, recall and warranty data, customer interactions, connected car data and much more into a single, unified platform. This centralized approach provides a complete view of the data landscape, enabling your business to easily view all vital customer and vehicle data in one place.
Infodrive ensures data accuracy and completeness through advanced cleansing and enrichment processes. This optimized data is then ready to fuel high-impact marketing initiatives, including predictive aftersales marketing that anticipates customer needs based on their specific vehicle data and driving history. Additionally, connected car marketing capabilities allow you to engage customers in real-time, delivering relevant offers and services that are timely, personalized, and aligned with their driving habits and vehicle status.
Infodrive’s powerful analytics dashboards turn complex data into clear, actionable insights. By aggregating data across all touchpoints, Infodrive enables OEMs and dealerships to monitor performance, identify trends, and make informed decisions with confidence. From customer satisfaction metrics to parts sales trends and service optimization opportunities, Infodrive provides a comprehensive overview that empowers your team to take data-backed actions that drive business growth.
Attending NADA is the highlight of the year in the automotive industry and to the company, the team and myself. We thrive on interfacing with industry experts, connecting with new partners, and advancing creative new solutions while driving value for our current dealer and OE partners.
The NADA Show is the premier event to network with peers, discover the latest innovations, and learn best practices for driving growth and profitability. I look forward to connecting with current and future OE partners. It's an unmissable opportunity to future-proof your business.
As a Senior Account manager, my primary role is to support the ongoing relationships with key OE customers. I’m particularly looking forward to catching up with my colleagues at this year’s NADA show in NOLA!
I’m excited to connect with both our existing customers and new faces in the industry! I look forward to hearing firsthand about your business performance, the successes you’re achieving, understanding your specific needs, and providing targeted support to help you reach your goals.
NADA 2025 is the perfect platform to connect with industry leaders and showcase Infomedia’s solutions that are shaping the future of automotive retail. I look forward to collaborating, learning, and driving innovation alongside our partners and customers!
I’m excited to spend time with other industry leaders seeking new and better ways of doing business. Whether you're interested in learning how to sell parts online, change how you're doing it, or you just want to chat about the industry, I'm your guy for online parts. Let's talk!
