If buying the car is like the wedding day – then the car ownership experience is more like the marriage. This is where you can make or break your relationship with your customers.
It’s the difference between creating happy, long-term bonds that keep them coming back for their next vehicle... or neglecting and disappointing them and sending them running off into the arms of a competitor.
Great data.
In order to send communications to your customers that are as unique as they are, you need to be able talk to them about their specific car – and their specific needs.
The right technology.
Make their interactions with your dealership, both online and in the workshop, seamless, easy and hassle free.
Trust and transparency.
This involves being transparent about pricing and the work required. No one likes unwelcome surprises here.
When it comes to digital interactions with retailers during their ownership experience,
consumers truly value price transparency , personalised communications and convenient service booking.
of consumers would like to see a detailed cost estimate, before they book their service online.
Source : Bearing Point:Connected Aftersales:
Towards a new customer journey, 2022
want communications and interactions with retailers that are personalised to their vehicle requirements.
Source : Accenture:The Automotive Customer
Experience Reboot, 2021
don’t feel able to trust auto repair workshops.
Source : AAA Study, 2022
With a focus on trust through transparency, Superservice Menus uses VIN-specific, genuine OEM data to power a personalised, price transparent and on-brand service quotations for car owners – in just three simple clicks.
Create customer-ready quotes, repair orders and invoices with detailed, accurate menus data.
SSM data can improve service plan pricing accuracy by using the latest OEM data to price monthly or lifetime service costs.
See a product demo or for for more information about Superservice Menus, please contact start@infomedia.com.au
